Sponsorships – Fastlane Club Co.

Own the grid.

Access is everything. We hold the keys to a portfolio of +30 teams across the world’s most competitive series – including NASCAR, WRC, and WEC. We don't just broker the deal. We activate it.

We turn your sponsorship into a high-velocity content engine, ensuring your brand isn't just on the car – it is on the screens of millions.

Deployment Packages

Your logo on the hood, side panels, or rear wing. Maximum visibility on the track.

Trackside: Garage branding, team kit, and paddock presence. We put you physically in the lane.

We deploy photographers and videographers. You receive a dedicated library of assets generated during the race weekend. Creator Collabs: We partner your brand with drivers and creators to generate authentic promotional material.

Distribution Boost: Co-posting with the Fast Lane Club (+250k Network) for immediate reach.

Clear, predefined permissions. You own the content we shoot.

Logistics: Hands-off execution. We handle the contracts, the design application, and the team relations.

The numbers speak for themselves

Motorsport is no longer a niche—it's a high-octane growth channel with unmatched audience engagement.

Over

global motorsport fans across social platforms

0 billion

Estimated

YoY growth in motorsport engagement

0 %

Projected

in sponsorship market by 2035

0 billion

Source: Nielsen Sports Global Motorsport Report 2024, Sponsorship Intelligence

The Content Guarantee

The Problem

Traditional sponsorship is broken. You pay for a logo placement, then sit and wait – hoping the broadcast cameras catch your car, or hoping the team sends you a decent photo.

The Fast Lane Protocol

We eliminate the hope. We deploy our own media team to the track alongside the race team. We handle the entire production workflow personally. While the team focuses on the podium, we focus on your ROI. We capture, edit, and deliver ready-to-deploy assets directly to your marketing department. You don't just get a spot on the livery – you get a hard drive full of proof.

Featured teams

Maksymilian Angelard

Discipline: LMP3 Location: Poland

Maks Angelard is a Polish racing driver who competes in the Prototype Cup Germany series behind the wheel of an LMP3 prototype. Since beginning his professional motorsport career in karting in 2018, he has achieved significant success, including earning the titles of Junior Champion and Vice-Champion in the 2025 season. Angelard is driven by his ultimate ambition to win the prestigious 24 Hours of Le Mans.

Fabio Schwarz

Discipline: WRC2 Location: Germany

Fabio Schwarz is known as a competitor in the World Rally Championship, following a path set by his father, the former WRC Pilot Armin Schwarz. A career in professional rallying is currently being pursued by him within the highly competitive WRC2 category.

HFMSTRS Racing Dept.

Discipline: Historic Location: Germany

Founded by three best friends with a shared dream but a tight budget, the HFMSTRS (Hofmeisters) Racing Dept. became the first community based racing team. With 4 podiums in 4 races like 24h Nürburgring Classic or the infamous 1000 Km Nordschleife, this underdog next-gen team had a great first season – against all odds. Oli, Laszlo and Julien own and race the car together.

V Racing

Discipline: GT3 Location: Russia

V-Racing Motorsport is a high-octane new contender in GT competition — backed by serious results already. Despite being fresh to racing, they’ve clinched a win in a GT3 event, a bold signal of things to come. Their fleet includes two Audi R8 GT3s and two Audi R8 GT4s, combining proven machinery with ambition.

Bill Shepherd Automotive

Discipline: Historic Location: United Kingdom

Longstanding historic racing team. Undisputedly specialists in historic Ford V8 touring cars. Regular Goodwood winners in multiple classes – driver line ups often feature drivers of calibre (T. Kristensen, R. Dumas, A. Lotterer, T. Bernhard, A. Priaulx, S. Blomqvist etc.). Most social media presense is via Fred Shepherd, who owns, oversees and drives for the team.